This is one of the most important blog posts on this site if you’re serious about freelance writing. Every writer – whether you write fiction or non-fiction – needs to learn how to pitch to editors. Or query them. Or send them a letter of introduction.
So let’s talk a bit about what each of those terms means.
Letter of Introduction (LOI)
This is pretty much exactly what it sounds like. It’s a letter in which you introduce yourself to the editor/publication. And…that’s about it. You say who you are and mention that you have an interest in writing for them, but you leave it at that. In my experience, LOIs are much less wanted than they used to be – most editors would rather jump straight to the query/pitch. (Though most modern queries/pitches have elements of a LOI in them).
Traditionally, this is a letter written to an editor/publication regarding whether or not it’s acceptable to send in a pitch. However, recently, the term “query” and “pitch” can be pretty much interchangeable (with the meaning more focused on the latter).
This is a letter written to an editor/publication essentially attempting to sell your idea for an article/post/book. You say who you are (the LOI element), and offer up a brief outline of what you intend to write. Most importantly, a pitch should cover why the idea at hand is perfect for the publication you’re writing to. (Editors want to know that their readers are going to be happy with what they’re reading).
The most important thing to remember is to follow the pitching guidelines for whatever publication you’re writing to. If they want a LOI, send them a LOI; if they want a pitch, send them a pitch.
But, in general, you’ll be sending in something that looks a bit like this template: Continue reading “Know the Difference: Pitching, Querying, and LOIs”
Lauren Spear (née Tharp) is the owner and creator of the multiple award-winning LittleZotz Writing. She’s written hundreds of bylined posts helping freelance writers to become BETTER freelance writers. Thousands if you count all the articles she’s ghostwritten (but she’s not allowed to talk about most of those).