We’ve talked about the importance of great testimonials (and how to get them) before.
Customer (and potential customer!) Feedback is sort of Testimonial’s less glamorous–but extremely useful–cousin.
Why Do You Need to Ask for Customer Feedback?
Well, the most pressing reason to request customer/client feedback is to prevent negative reactions/criticism later on.
Simply asking your customer/client what they think can not only prevent future problems, but give you the chance to correct any that have already occurred.
What’s that? You want more reasons?
Okay. Here ya go:
- Some clients/customers will simply disappear. Rather than tell you why they’re leaving you or what’s wrong with your product/business/personality, some people will just…go. That is, unless you give them an easy outlet to do otherwise.
- Enhance!…or discontinue. When you gather feedback, you gain the ability to correct what doesn’t work or–on a more positive note!–enhance what does. You’ll also be able to get rid of old products that just aren’t cutting it anymore. Or create wonderful new ones!