Finding Your Online Identity
We all know that branding in business (online or otherwise) is extremely important. Figuring out your true “identity” can make or break you and your business.
When I first started this website, my online identity was a bit shaky. Many visitors were unsure what it was I did. Naturally, I attempted to remedy this as quickly as possible!
But did I succeed? Did visitors really grasp what my business was all about?
The Great Fiverr Experiment
Who better to judge you than a pack of strangers?
I took to Fiverr and put up an ad for artists. I had a simple request: “Draw an illustration of me based on your FIRST IMPRESSION (good or bad!!) of me from viewing my website landing page.”
I hired the first six artists who answered my ad, sat back, and anxiously waited…
Here are the results I got from the various Fiverr artists and what they had to say about me/my website:
This interpretation was done by a very young man named drawing_tom. He had this to say: “I drew you as a writer.”
This version was drawn by mac10 who said: “writing is not the easiest thing in the world and so I just thought it made sense to draw you stressed out.”
This lovely caricature was drawn by yudiono. He saw me as a hard-working writer, working round the clock on into the night.
This one was drawn by finkartstudio. She had this to say: “My first impression was that you are a creative ‘thinker’ and a problem solver. Hence the ideas spewing out of your head ” Finkartstudio can also be found on her professional website at finkartstudio.com!
This one was drawn by d00li who said: “I thought you looked like a writer and a bit on the shy side… but still an approachable person. Overall I thought you were a really cool person. That’s why I drew you wearing so much blueee!” I was d00li’s last Fiverr gig. If you’d like her artwork, head on over to her DeviantArt page–she’s taking commissions from there now!
This one is by noblerab who said: “My impression was of a multifaceted writer who was slipping into a new medium and getting comfortable in a template before fleshing out a personal touch.”
So what did I take away from all this?
Online Perception: The Takeaway
From my great experiment, I took away this…
The Good: They all knew I was a writer! YES! And there were other good things as well: They saw me as “hard-working,” “approachable,” and a “multi-faceted” “problem-solver.” Those are all fantastic traits and right on target with what I want my brand to represent!
The Bad: They also saw me as “shy,” “new,” and “stressed.” The “new” could be a problem–sometimes “new” isn’t taken seriously when it comes to professional relationships. ”Stressed” I can take or leave… I do need to relax more, I suppose. However, if I’m being seen as “shy,” then I’m still not exuding enough confidence in my work and what I do here! And that must be remedied!
The Other: I have a very formative nose!
What about YOU?
Have you been wondering how visitors perceive YOU? Your online brand?
My experiment was very fun. And gave a good visual representation to go along with the visitors’ opinions. However, the easiest way to get feedback from your traffic is to simply ask them to leave a comment. :)
How about you? How do you get feedback from your visitors?